Implementation - Evaluation - Control

Lemuria will be marketed mainly online with visual ads and motion graphics which appeal to users interactive experience. Here are 2 examples:

Image:

Video:

Marketing our product online will be extremely useful when it comes to implementation, evaluation, and control. “Data mining is used to find hidden patterns and relationships in the customer data stored in the data warehouse. It is a data analysis approach that identifies patterns of characteristics that relate to particular customers or customer groups. MKTG, Lamb Hair McDaniel. Pg. 299)
Because of Internet data mining, we will be able to use customer data collected from online sales to further improve and expand according to customer relationships. "Web-based interactions are an increasingly popular touch point for customers to communicate with companies on their own terms. Web users can evaluate and purchase products, make reservations input preferential data, and provide customer feedback on services and products,. Data from these Web-based interactions are then captured, compiled, and used to segment customers, refine marketing efforts, develop new products, and deliver and degree of individual customization to improve customer relationships. (MKTG, Lamb Hair McDaniel. Pg.297) The end result, and business mission statement hopefully will be realized after all the efforts put forth in production, marketing, and sales:

“To create and sell a unique and exotic essential body oil and fragrance, with a passionate commitment to using pure, natural ingredients and packaging while promoting a conscious awareness and respect for the universe, our planet earth, and all living beings.“