Place

“Opening an e-commerce site on the Internet immediately puts a company in the international marketplace. Sophisticated language translation software can make any site accessible to people around the world. Global shippers, such as UPS, FedEx, and DHL help solve international e-commerce distribution complexities. Currency conversion software allows companies to post prices in U.S. dollars, then ask their customers what currency they wish to owe for payment.” (MKTG, Lamb Hair McDaniel. Pg. 60.) Lemuria’s main distribution method will be through the Internet, however, we will use selective distribution through carefully chosen retail outlets. This selective distribution will help eliminate inventory issues, as the bulk of our orders will be placed online. “Selective distribution is achieved by screening dealers and retailers to eliminate all but a few in any single area. Because only a few are chosen, the consumer must seek out the product.” (MKTG, Lamb Hair McDaniel. Pg. 181)