Product

“One of the most important packaging issues today is compatibility with the environment. Some firms use their packaging to target environmentally concerned market segments. Products are packaged in ‘eco-friendly’ packages that do not rely on ozone-destroying aerosol propellants.” (MKTG, Lamb Hair McDaniel. Pg.141) Lemuria will be packaged with a well-developed, exotic theme that is compelling to the personality profile of the targeted market segment. All material used in packaging will be organic, recyclable, and environmentally safe. The uniqueness of the pouch, made of all-natural fibers, and the refillable crystal pendant containing Lemuria’s Essential Oil, will attract a first-time buyer, because of its aesthetic beauty. Both these packaging elements serve the dual purpose of container and fashion accessory.The type of plastic used for the bottle containing Lemuria’s Body Oil will not deplete the earth’s natural resources. “Many companies are replacing some of their plastic packaging with PLA products. PLA, or polydactyl acid, is a resin made from corn. This “corn plastic” can be formed into containers and packaging. PLA uses 65% less energy than conventional plastics, and generates 68% fewer greenhouse gases, and contains no toxins.” (MKTG, Lamb Hair McDaniel. Pg. 141) And, equally as important regarding our product, the quality of Lemuria’s fragrance itself will bring buyers back to purchase more. The mystique, elegance, earthiness, electricity, and originality will speak volumes for and about each woman who purchases Lemuria.