My concept is to create a woman’s fragrance called Lemuria. The introductory product line will include an essential oil contained in a crystal pendant. It will also be sold as a body oil with a coconut oil base mixed with the essential oil fragrance. They can be sold individually or together in an exotic pouch. All ingredients and packaging will be pure, natural, and organic.
The fragrance will be a sweet Jasmine, also known as Tiare, the Tahitian gardenia or jasmine, which has an exquisite, sensual aroma. Tiare is a popular middle note in many fine perfumes, and blends well with vanillas, citrus scents, and other florals, which will enable the company to develop new fragrances to be included in the Lemuria product line.
Advertising and Marketing will be centered around the mystique of the Legend of Lemuria, an ancient mythical civilization inhabited by highly evolved, spiritual beings. Target market is the baby boomer woman who is environmentally and health conscious, into alternative healing, metaphysics, meditation, and yoga. She is creative, intuitive, and centered. She recognizes the 'Goddess within', and is attracted to clothing, accessories and beauty products that reflect her body, mind, and spirit connectedness. Lemuria, during its introductory phase will be marketed as a specialty product, available only on the internet and selective retail outlets.
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