Week 5 EOC - My Favorite Super Bowl Commercial

This year’s top Super Bowl commercial, for me, was a Dodge commercial. In the beginning, you would never think it would end up being a car commercial, because it didn’t seem like a real ‘man’s man’ type of commercial, in fact, it looks like it’s trying to appeal to women. It starts out with several different men in each shot obediently affirming that today, they would do things they normally don’t do, that would please women, like; “today I will take the trash out first thing in the morning”, or, “today I will remember to put the toilet seat down”, “today I will really listen to everything you say”, etc. After all these guys promising to do all these things, the last promise is something like, “today, I will get the car I want, because I deserve it”. Cut to Dodge’s version of a sports car speeding around curves and out onto the open road, representing freedom. The commercial used psychographic marketing to relate to the millions of men watching the game, who presumably can never satisfy or please their women by doing little things that make a difference, and also to the women, who, more than anything wish their men would do those little things to make them happy.

The other commercial that caught my attention was a Bud Light commercial that shows a typical husband coming into the kitchen with his case of Bud Light, while his woman watches him call all his friends to tell them he has the beer. Each guy on the phone reacts in a voice that has digital effects on it, commonly used by hip hop artists and rappers. What starts out being just another hum drum day at home with the wife ends up being a party where all the guys come over, make themselves comfortable and proceed to have a great time drinking beer. The final shot shows a well-known hip hop artist who joins them all to watch the Super Bowl game. This commercial appealed to a target market based on lifestyle; those who make up a segment of the population familiar with a specific type of music, artists and recording effect.

There were probably other great commercials, but these two stand out in my mind the most. Not that it matters, because I make up a small segment of the population who doesn’t even watch the game. I only watched the commercials because it was required in marketing class!