Objectives

Through online research and marketing, we expect to increase product awareness among the target audience by 30 percent in one year. We will also inform target audience about features and benefits of our product and its competitive advantage, resulting in a 10 percent increase in sales in one year. “Companies increasingly are using the Internet in their public relations strategies. Company web sites are used to introduce new products, promote existing products, obtain consumer feedback, post news releases, communicate legislative and regulatory information, showcase upcoming events, provide links to related sites, release financial information, and perform many more marketing activities. (MKTG, Lamb Hair McDaniel. Pg. 242)

The company intends to donate a portion of profits to benefit areas and peoples victimized by natural disasters, and specific 'green' causes, such as the deforestation of Earth's natural rainforests. “The newest theory in social responsibility is called ‘sustainability’. This refers to the idea that socially responsible companies will out perform their peers by focusing on the world’s social problems, viewing them as opportunities to build profits and help the world at the same time. It is also the notion that companies cannot thrive for long in a world where billions of people are suffering and are desperately poor. Thus, it is in business’s best interest to find ways to attack society’s ills.” (MKTG, Lamb Hair McDaniel. Pg.29)