Strengths

By launching our product online, we will not incur a huge output of capital, and we can use the Internet for leverage in marketing, advertising, networking, analytics, and ultimately, sales.“Online retailing has exploded in the last several years as consumers have found this type of shopping convenient and, in many instances, less costly. Consumers can shop without leaving their home, choose froom a wide selection of merchanst, use shoping comparison services to search the Web for best price, and then have the items delivered to their doorsteps." (MKTG, Lamb Hair McDaniel. Pg. 201) The marketing team has an extensive combined background in design, marketing, advertising, and sales, and with technology know-how, we are capable of creating effective digital media presentations, websites, and video advertisements as necessary. Research indicates that the target market and society in general is receptive to environmentally conscious products; the 'going green’ concept. Product implementation will require minimal start up investment because viral marketing costs are substantially less expensive than traditional marketing avenues. "Often nontraditional channel arrangements help differentiate a firm’s product from the competition. Nontraditional channels include the Internet.” (MKTG, Lamb Hair McDaniel. Pg.178) Pre-payment for all internet orders will enable us to cover the cost of all orders regardless of quantity. Initial orders in small quantities can be produced in-house without paid labor. By providing inventory only on a pre-paid basis, from actual paid online sales, there will be no inventory expense or loss if sales are slow in the introductory phase.