Threats

Competitors with large operating capital may imitate the packaging and concept, and saturate the market more quickly than we are able to. This is a woman’s fragrance, however it will be marketed to as a specialty product to a niche market and will not have the mass appeal as high end fragrances found in department stores. Lemuria will start as a cottage industry and will have to maintain a marketing calendar in order to create sustainability or risk losing interest and missed opportunities. We might encounter liability for skin problems resulting from product. If an ingredient contained in the product becomes unavailable, the replaced ingredient may not have the same impact.